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Privacy Policy

Last Updated: October 14, 2025

At Breathe & Bloom, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you interact with our services.

Information We Collect

Personal Information

  • Name and contact information (email address, phone number)

  • Account credentials and authentication data

  • Communication preferences and subscription data

  • SMS opt-in status and messaging history

Automatically Collected Information

  • Device information and browser type

  • IP address and location data

  • Usage data and interaction patterns

  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our wellness programs and services

  • Communication: To send you updates, newsletters, promotional materials, and SMS notifications (with your consent)

  • Personalization: To customize your experience and provide content relevant to your interests

  • Analytics: To understand how users interact with our services and improve user experience

  • Security: To protect against fraud, unauthorized access, and other security risks

  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

Data Storage and Security

We take the security of your personal information seriously and implement industry-standard measures to protect your data:

Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS protocols.

Secure Storage: Your personal information is stored on secure servers with restricted access and regular security audits.

Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Access Controls: Only authorized personnel have access to your personal information, and they are bound by confidentiality obligations.

Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist in operating our services (e.g., email delivery, SMS messaging, analytics)

  • Business Partners: With corporate wellness partners when you participate in employer-sponsored programs

  • Legal Requirements: When required by law, court order, or other legal processes

  • Business Transfers: In connection with a merger, acquisition, or sale of assets

  • With Your Consent: When you explicitly authorize us to share your information

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You can access and update your personal information by logging into your account or contacting us directly.

Data Deletion

You can request deletion of your personal information, subject to legal and contractual obligations.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link in any email. For SMS messages, reply STOP to unsubscribe.

Cookie Preferences

You can manage cookie preferences through your browser settings.

SMS Messaging

If you opt in to receive SMS messages from us:

  • You may receive periodic updates, reminders, and promotional messages

  • Message and data rates may apply based on your mobile carrier

  • You can opt out at any time by replying STOP to any message

  • We store your phone number and message history in accordance with this policy

  • Your mobile number will not be shared with third parties for their marketing purposes

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

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